Informing Members with Motion

For SFHP, I developed a series of member-focused and engaging internal videos designed to turn complex healthcare information into accessible, engaging stories.

Through thoughtful transitions, custom animations, iconography, imagery, music, and voiceover, we transformed dense content into digestible visual experiences. Every detail—from pacing to tone—was crafted to support understanding, trust, and connection with SFHP’s diverse member base and core values.