SFHP: A Fresh Identity

The rebranding of San Francisco Health Plan focused on clarity, compassion, and digital accessibility. The project included a revitalized logo brought to life through custom animation, a series of informative and inclusive social media posts, and a complete website redesign.

Using Figma, I developed detailed wireframes and interactive prototypes to ensure a user-centered digital experience—making it easier than ever for members to access the care and information they need. Close collaboration across design, strategy, and development teams ensured a cohesive rollout across all touchpoints.

Check it out!